PUBLICATION DESIGN

The brief was to write an essay on an industry creative. I had the chance to interview Chris Yee and get some great design insights. I compiled my findings into a visual essay in the form of a mini zine using InDesign.

As I am an emerging creative aiming to venture into art direction, Yee is a source of inspiration as he has generated highly praised outcomes with large brands. I understand art directors as practitioners who execute creative visions. The role “requires innovative leaders with multi-disciplinary skill sets” (D&AD, 2024).

Yee specifically has done a range of art direction projects with notable global brands, and at the core, his multi-disciplinary skill set has driven this success. Thus, Yee is a role model because of his artistic refinement and ability to stay true to his design values and aesthetics, while venturing into campaigns for global brands such as La Mer.

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